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   Portugal did not produce an artist of sufficient ability to gain recognition outside the country until the 19th century. Domingos Antônio Segueira (1768-1837) became well known in Europe for his allegorical religious and historical paintings in a neoclassical style. Portuguese painting during the 19th century emphasized naturalism and did not keep abreast of artistic innovations being made in other European countries. Portugal's best painters lived abroad especially in France. The most successful was Amadeo Souza- Cardoso who, while living in Paris, worked with the modernists Modigliani, Georges Braque, and Juan Gris. Souza-Cardoso introduced modernism into Portuguese painting in the early 20th century. A sustained modernist movement did not develop in Portugal, however. Naturalism remained the dominant school, and Portugal remained isolated from international artistic trends, owing to Portugal's conservative artistic climate, which prevented new forms of art from taking root, and the lack of support from an artistically sophisticated, art-buying elite supported by a system of galleries and foundations.

   Interestingly, it was during the conservative Estado Novo that modernism began to take root in Portugal. As Prime Minister Antônio de Oliveira Salazar's secretary for national propaganda, Antônio Ferro, a writer, journalist, and cultural leader who admired Mussolini, encouraged the government to allow modern artists to create the heroic imagery of the Estado Novo following the Italian model that linked fascism with futurism. The most important Portuguese artist of this period was Almada Negreiros, who did the murals on the walls of the legendary café A Brasileira in the Chiado district of Lisbon, the paintings at the Exposition of the Portuguese World (1940), and murals at the Lisbon docks. Other artists of note during this period included Mário Eloy (1900-51), who was trained in Germany and influenced by George Grosz and Otto Dix; Domingos Alvarez (1906-42); and Antônio Pedro (1909-66).

   During the 1950s, the Estado Novo ceased to encourage artists to collaborate, as Portuguese artists became more critical of the regime. The return to Portugal of Antônio Pedro in 1947 led to the emergence of a school of geometric abstract painting in Oporto and the reawakening of surrealism. The art deco styles of the 1930s gave way to surrealism and abstract expression.

   In the 1960s, links between Portugal's artistic community and the international art world strengthened. Conscription for the wars against the nationalist insurgencies in Angola, Mozambique, and Guinea- Bissau (1961-75) resulted in a massive exodus of Portugal's avante-garde artists to Europe to avoid military service. While abroad, artists such as Joaquin Rodrigo (1912-93), Paula Rego (1935-), João Cutileiro (1947-), and others forged links with British, French, Italian, and Spanish artistic communities.

   The Revolution of 25 April 1974 created a crisis for Portugal's artists. The market for works of art collapsed as left-wing governments, claiming that they had more important things to do (eliminate poverty, improve education), withdrew support for the arts. Artists declared their talents to be at the "service of the people," and a brief period of socialist realism prevailed. With the return of political stability and moderate governments during the 1980s, Portugal's commercial art scene revived, and a new period of creativity began. Disenchantment with the socialist realism (utopianism) of the Revolution and a deepening of individualism began to be expressed by Portuguese artists. Investment in the arts became a means of demonstrating one's wealth and social status, and an unprecedented number of art galleries opened, art auctions were held, and a new generation of artists became internationally recognized. In 1984, a museum of modern art was built by the Gulbenkian Foundation adjacent to its offices on the Avenida de Berna in Lisbon. A national museum of modern art was finally built in Oporto in 1988.

   In the 1980s, Portugal's new generation of painters blended post-conceptualism and subjectivism, as well as a tendency toward decon-structionism/reconstructionism, in their work. Artists such as Cabrita Reis (1956-), Pedro Calapez (1953-), José Pedro Croft (1957-), Rui Sanches (1955-), and José de Guimarães (1949-) gained international recognition during this period. Guimarães crosses African art themes with Western art; Sarmento invokes images of film, culture, photography, American erotica, and pulp fiction toward sex, violence, and pleasure; Reis evolved from a painter to a maker of installation artist using chipboard, plaster, cloth, glass, and electrical and plumbing materials.

   From the end of the 20th century and during the early years of the 21st century, Portugal's art scene has been in a state of crisis brought on by a declining art trade and a withdrawal of financial support by conservative governments. Although not as serious as the collapse of the 1970s, the current situation has divided the Portuguese artistic community between those, such as Cerveira Pito and Leonel Moura, who advocate a return to using primitive, strongly textured techniques and others such as João Paulo Feliciano (1963-), who paint constructivist works that poke fun at the relationship between art, money, society, and the creative process. Thus, at the beginning of the 21st century, the factors that have prevented Portuguese art from achieving and sustaining international recognition (the absence of a strong art market, depending too much on official state support, and the individualistic nature of Portuguese art production) are still to be overcome.

φαντᾰσί-α, ἡ, verbal noun of φαντάζομαι and (in sense) of φαίνομαι,

A appearing, appearance, = τὸ φαίνεσθαι, πάντες ἐφίενται τοῦ φαινομένου ἀγαθοῦ, τῆς δὲ φ. οὐ κύριοι do not control the appearing, Arist.EN 1114a32; usu. with less verbal force, appearance, presentation to consciousness, whether immediate or in memory, whether true or illusory,

φαίνεται μὲν ὁ ἥλιος ποδιαῖος, ἀντίφησι δὲ πολλάκις ἕτερόν τι πρὸς τὴν φ. Id.Insomn. 460b19

; ἡ τοῦ γάλακτος φ. the appearance of the milky way, Id.Mete. 339a35;

ἡ τοῦ προσώπου φ. Phld.Acad.Ind. p.50

M.; esp. of visual images, ἐπεὶ ἡ ὄψις μάλιστα αἴσθησίς ἐστι, καὶ τὸ ὄνομα ἀπὸ τοῦ φάους εἴληφεν [ἡ φ.] Arist. de An. 429a2; κατοπτρικὴ φ. image reflected in a mirror, Placit.3.1.2; also of other sense=perceptions, φ. καὶ αἴσθησις ταὐτὸν ἔν τε θερμοῖς καὶ πᾶσι τοῖς τοιούτοις appearance is the same as perception, whether we are talking of hot things or of anything else like them, Pl.Tht. 152c, cf. Chrysipp.Stoic.2.21;

ταῦτα ἔστι μέν τι, ἀλλ' οὐχ ὧν ἐμποιεῖ τὴν φ. Arist.Metaph. 1024b24

;

ἡ φ. ἐστὶν αἴσθησίς τις ἀσθενής.. κἂν τῷ ἐλπίζοντι ἀκολουθοῖ ἂν φ. τις οὗ ἐλπίζει Id.Rh. 1370a28

;

αἱ [αἰσθήσεις] ἀληθεῖς ἀεί, αἱ δὲ φ. γίνονται αἱ πλείους ψευδεῖς Id.de An. 428a12

;

φ. ἀληθεῖς ἁπάσας Epicur.Fr. 254

;

ἀπελθόντων τῶν αἰσθητῶν ἔνεισιν αἱ αἰσθήσεις καὶ φ. ἐν τοῖς αἰσθητηρίοις Arist. de An. 425b25

; διὰ τὸ ἐμμένειν [τὰς φ.] καὶ ὁμοίας εἶναι ταῖς αἰσθήσεσι ib. 429a5;

τῆς αἰσθήσεως ἀλλοιουμένης ἐξ ἧς γίνεσθαι τὴν φ. Thphr.Sens.63

;

ἐλέγχειν τὰς ἀλλήλων φ. καὶ δόξας Pl.Tht. 161e

; freq. in later Philos. esp. in meaning psychic image, Epicur.Ep.1p.12U., S.E.M.7.152, M.Ant.4.24, al.; defined as

τύπωσις ἐν ψυχῇ Chrysipp.Stoic.2.23

;

φ. καταληπτική Zeno Stoic. 1.17

, etc.; [

φ. κ.] ἢν κριτήριον εἶναι τῶν πραγμάτων φασί, τὴν γιγνομένην ἀπὸ ὑπάρχοντος κατ' αὐτὸ τὸ ὑπάρχον ἐναπεσφραγισμένην Stoic. 2.21

, cf. 26, al.; διανοητικαὶ φ. mental images, Cic.Fam.15.16.1;

νυκτεριναὶ φ. Phlp.

in de An.486.13, cf. Gp.12.17.15; apparition, Arist.Mir. 846a37.

b less scientifically, appearance, ἐμποιοῦντα τὴν φ. (sc. τοῦ ἐλέγχειν) Id.SE 165b25;

τὸ παράδοξον τῆς τῶν ζῴων φ. Plb. 3.53.8

, cf. 5.48.9, App.BC4.102, Hann.15;

κατὰ τὴν πρώτην φ. Plb.11.27.7

; συναύξειν τὴν φ. [τῆς νίκης] Id.16.8.3;

δουλεύοντες τῇ τῶν ἐκτὸς φ. Id.30.19.4

;

φ. ποιεῖν καὶ προσδοκίαν Id.18.10.7

, cf. 14.2.4; ζῷα.. μέχρι φ. φαινόμενα (in a conjuring trick) Cels. ap. OrigenesCels.1.68;

κατὰ τὴν πρόχειρον οὑτωσὶ φ. Gal.6.105

, cf. 15.17,115, 19.206;

τῶν ἀπεπτούντων ἐνίοις φ... γίνονται Id.18(2).73

, cf. 71, al.

2 imagination, i.e. the re-presentation of appearances or images, primarily derived from sensation (cf.

αἴσθησις 11

), ὅταν μὴ καθ' αὑτὸ ἀλλὰ δι' αἰσθήσεως παρῇ τινι τὸ τοιοῦτον αὖ πάθος (sc. δόξα) ἆρ' οἷόν τε ὀρθῶς εἰπεῖν ἕτερόν τι πλὴν φ.;.. φαίνεται δὲ ὃ λέγομεν (i.e. φαντασία)

σύμμειξις αἰσθήσεως καὶ δόξης Pl.Sph. 264a

, 264b;

οὐδὲ δόξα μετ' αἰσθήσεως οὐδὲ δι' αἰσθήσεως οὐδὲ συμπλοκὴ δόξης καὶ αἰσθήσεως φ. ἂν εἴη Arist. de An. 428a26

; ἡ φ. καθ' ἣν λέγομεν φάντασμά τι ἡμῖν γίγνεσθαι ib. 428a1;

ἔστι δὲ φ. ἡ ὑπὸ τῆς κατ' ἐνέργειαν αἰσθήσεως γινομένη κίνησις Id.Insomn. 459a17

, cf. de An. 429a1; εἰ ἔστι καὶ τοῦτο [τὸ νοεῖν] φ. τις ἢ μὴ ἄνευ φ. ib. 403a8; c. gen.,

μέλλοντος κακοῦ Id.Rh. 1382a21

, cf. 1370a30, b33, al.;

αἰσχροῦ φ. Cic.Att.9.6.5

; also

περὶ ἀδοξίας φ. ἐστὶν ἡ αἰσχύνη Arist.Rh. 1384a23

; γίγνεται ἑκάστῳ φ. ὅτι τοιοῦτός [ἐστι] ib. 1371a9;

ἡ κατὰ τὴν σύλληψιν φ. τῆς γυναικός Placit.5.12.2

, cf. Sor.1.39 (pl.); τὰ πρὸς τὴν φ. χρώματα colours as judged by the φ., apparent colours, Placit.1.15.8; φωτίζεσθαι πρὸς τὴν φ. ib.2.28.6.

b in Aristotle, faculty of imagination, both presentative and representative, opp.

αἴσθησις, [φ.] οὐκ ἔστιν αἴσθησις Arist.de An. 428a5

; opp. δόξα, because πίστις is absent, ib.22, 24; opp. ἐπιστήμη, νοῦς, διάνοια, οὐδὲ [φ.] τῶν ἀεὶ ἀληθευόντων οὐδεμία ἔσται, οἷον ἐπιστήμη ἢ νοῦς ib. 428a17; φ. ἕτερον καὶ αἰσθήσεως καὶ διανοίας· αὐτή τε οὐ γίγνεται ἄνευ αἰσθήσεως καὶ ἄνευ ταύτης οὐκ ἔστιν ὑπόληψις ib. 427b14;

φ. γίνεται ἢ διὰ νοήσεως ἢ δι' αἰσθήσεως Id.MA 702a19

;

ὀρεκτικὸν [τὸ ζῷον] οὐκ ἄνευ φ., φ. δὲ πᾶσα ἢ λογιστικὴ ἢ αἰσθητική Id.de An. 433b28

.

c creative imagination,

φ. σοφωτέρα μιμήσεως δημιουργός Philostr.VA6.19

.

3 the use of imagery in literature,

τεθορύβηται ταῖς φ. μᾶλλον ἢ δεδείνωται Longin.3.1

;

ἡ ῥητορικὴ φ. Id.15.2

;

ἀπὸ τοῦ ἀποδεικτικοῦ περιελκόμεθα εἰς τὸ κατὰ φαντασίαν ἐκπληκτικόν Id.15.11

;

αἱ ποιητικαὶ φ. Plu.2.759c

;

ἐς τὰς φ. τῶν λεγομένων τῷ σχήματι τοῦ σώματος συνεφέροντο App.Pun. 134

, cf. Hisp.26, Syr.40.

4 prestige, reputation,

μεγάλην ἐφείλκετο φ. ὡς μόνος εἰδὼς τί λέγει Plb.22.9.12

, cf. 24.7.2, 24.11.5, Fr. 233;

ἐκ τοῦ τοὺς ἄλλους ἐλέγχειν φ. ἀπενέγκασθαι προαιρούμενος Hipparch.1.1.6

; parade, ostentation,

ποιέειν μηδὲν περιέργως μηδὲ μετὰ φαντασίης Hp.Decent.7

, cf. Plb.15.25.22, 16.21.1, 31.26.6, Posidon.36 J., D.S.12.83, Vett.Val.38.26, al.;

ἡ ἐφήμερος τῆς ἀρχῆς φ. Sopat.

ap. Stob.4.5.55;

μετὰ πολλῆς φ. Act.Ap. 25.23

, cf. D.L.4.53.

ποιέω (Hom.+) impf. ἐποίουν; fut. ποιήσω; 1 aor. ἐποίησα; pf. πεποίηκα; plpf. πεποιήκειν Mk 15:7 (as IMagnMai 93b, 24; on the omission of the augment s. B-D-F §66, 1; Mlt-H. 190). Mid.: impf. ἐποιούμην; 1 aor. ἐποιησάμην; pf. πεποίημαι 1 Cl 1:1. Pass. (has disappeared almost entirely; B-D-F §315): 1 fut. ποιηθήσομαι; 1 aor. 3 pl. ἐποιήθησαν (En 22:9); pf. 3 sg. πεποίηται (Ec 8:14; Tat. 11, 2), ptc. πεποιημένος (Ec 1:14 al.) Hb 12:27. A multivalent term, often without pointed semantic significance, used in ref. to a broad range of activity involving such matters as bringing someth. into being, bringing someth. to pass, or simply interacting in some way with a variety of entities.

① to produce someth. material, make, manufacture, produce τὶ someth. (Gen 6:14ff; 33:17 al.; JosAs 16:8; GrBar 3:5 ‘build’; ApcMos 20; Mel., P. 38, 261).

ⓐ of human activity: σκεῦος 2 Cl 8:2. χιτῶνας, ἱμάτια Ac 9:39. εἰκόνα Rv 13:14b. θεούς make gods Ac 7:40 (Ex 32:1). ναοὺς ἀργυροῦς 19:24. ἀνθρακιάν J 18:18. τέσσαρα μέρη 19:23 (s. μέρος 1a). πηλόν 9:11, 14. σκηνὰς pitch tents, build huts (1 Ch 15:1; 2 Esdr 18: 16f; Jdth 8:5; Jos., Ant. 3, 79; Just., D. 127, 3 σκηνήν) Mt 17:4; Mk 9:5; Lk 9:33. ἁγίασμα GJs 6:1; καταπέτασμα τῷ ναῷ 10:1; τὴν πορφύραν καὶ τὸ κόκκινον 12:1.—Used w. prepositional expressions ποιῆσαι αὐτὴν (i.e. τὴν σκηνὴν τοῦ μαρτυρίου) κατὰ τὸν τύπον to make it (the tent of testimony) according to the model (Ex 25:40) Ac 7:44; cp. Hb 8:5. ποιεῖν τι ἔκ τινος make someth. from or out of someth. (i.e. fr. a certain material; Hdt. 2, 96; cp. X., An. 4, 5, 14; Theophr., HP 4, 2, 5; Ex 20:24f; 28:15; 29:2) J 2:15; 9:6; Ro 9:21.

ⓑ of divine activity, specifically of God’s creative activity create (Hes., Op. 109; Heraclitus, Fgm. 30 κόσμον οὔτε τις θεῶν οὔτε ἀνθρώπων ἐποίησεν, ἀλλʼ ἦν ἀεὶ καὶ ἔστιν καὶ ἔσται; Pla., Tim. 76c ὁ ποιῶν ‘the Creator’; Epict. 1, 6, 5; 1, 14, 10; 2, 8, 19 σε ὁ Ζεὺς πεποίηκε; 4, 1, 102; 107; 4, 7, 6 ὁ θεὸς πάντα πεποίηκεν; Ael. Aristid. 43, 7 K.=1 p. 2 D.: Ζεὺς τὰ πάντα ἐποίησεν; Herm. Wr. 4, 1. In LXX oft. for בָּרָא also Wsd 1:13; 9:9; Sir 7:30; 32:13; Tob 8:6; Jdth 8:14; Bar 3:35; 4:7; 2 Macc 7:28; Aristobulus in Eus., PE13, 12, 12 [pp. 182 and 184 Holladay]; JosAs 9:5; Philo, Sacr. Abel. 65 and oft.; SibOr 3, 28 and Fgm. 3, 3; 16; Just., A II, 5, 2 al.) w. acc. ἡ χείρ μου ἐποίησεν ταῦτα πάντα Ac 7:50 (Is 66:2). τοὺς αἰῶνας Hb 1:2 (s. αἰών 3). τὸν κόσμον (Epict. 4, 7, 6 ὁ θεὸς πάντα πεποίηκεν τὰ ἐν τῷ κόσμῳ καὶ αὐτὸν τὸν κόσμον ὅλον; Sallust. 5 p. 10, 29; Wsd 9:9; TestAbr A 10 p. 88, 21 [Stone p. 24]) Ac 17:24. τὸν οὐρανὸν καὶ τὴν γῆν (cp. Ael. Aristid. above; Gen 1:1; Ex 20:11; Ps 120:2; 145:6; Is 37:16; Jer 39:17 et al.; TestJob 2:4; Jos., C. Ap. 2, 121; Aristobulus above) Ac 4:24; 14:15b; cp. Rv 14:7. τὰ πάντα PtK 2 p. 13, 26 (JosAs 12, 2; Just., D. 55, 2; also s. Ael. Aristid. above). Lk 11:40 is classed here by many. Of the relation of Jesus to God Ἰησοῦν, πιστὸν ὄντα τῷ ποιήσαντι αὐτόν= appointed him Hb 3:2 (cp. Is 17:7).—W. a second acc., that of the predicate (PSI 435, 19 [258 B.C.] ὅπως ἂν ὁ Σάραπις πολλῷ σὲ μείζω ποιήσῃ) ἄρσεν καὶ θῆλυ ἐποίησεν αὐτούς (God) created them male and female Mt 19:4b; Mk 10:6 (both Gen 1:27c).—Pass. Hb 12:27.—ὁ ποιήσας the Creator Mt 19:4a v.l.

② to undertake or do someth. that brings about an event, state, or condition, do, cause, bring about, accomplish, prepare, etc.

ⓐ ἔργα π. do deeds, also in sg. (as JosAs 29:3 μὴ ποιήσῃς τὸ ἔργον τοῦτο) τὰ ἔργα τοῦ Ἀβραὰμ π. do as Abraham did J 8:39. τὰ ἔργα τοῦ πατρὸς ὑμῶν vs. 41; cp. 10:37. τὰ πρῶτα ἔργα Rv 2:5. ἔργον commit a deed 1 Cor 5:2 v.l. ἔργον ποίησον εὐαγγελιστοῦ 2 Ti 4:5 (s. ἔργον 2).—ἔργον or ἔργα somet. refer to wondrous deeds: ἓν ἔργον ἐποίησα I have done just one (wondrous) deed J 7:21. Pl. 14:12a; cp. vs. 12bc. This illustrates the transition to

ⓑ do, perform miracles δυνάμεις Mt 7:22; 13:58; Ac 19:11 (Just., A I, 26, 2 al.); sg. Mk 6:5; 9:39. θαυμάσια Mt 21:15 (cp. Sir 31:9). μεγάλα καὶ θαυμάσια AcPl Ha 8, 33=BMM verso 5f (Just., A I, 62, 4). σημεῖα (Ex 4:17) J 2:23; 3:2; 7:31; 9:16; 11:47b; 20:30; Rv 13:13a; 16:14; 19:20. Sing. J 6:30; 10:41. τέρατα καὶ σημεῖα Ac 6:8; 7:36. ὅσα Mk 3:8; 6:30; Lk 9:10.—Ac 10:39; 14:11.

ⓒ of conditions bring about, etc.: εἰρήνην make, establish peace Eph 2:15; Js 3:18 (cp. 2 Macc 1:4). τὴν ἔκβασιν provide a way out 1 Cor 10:13 (on the foll. gen. of the inf. w. the art. s. B-D-F §400, 2; Rob. 1067). ἐπίστασιν ὄχλου cause a disturbance among the people Ac 24:12. τὰ σκάνδαλα create difficulties Ro 16:17. On Mk 6:20 v.l. KRomaniuk, ETL 69, ’93, 140f.—W. dat. of advantage ἐποίουν χαρὰν τοῖς ἀδελφοῖς they brought joy to the members Ac 15:3 (s. ἀδελφός 2a).

ⓓ used w. a noun as a periphrasis for a simple verb of doing (s. 7a below; B-D-F §310, 1.—ποιέω in such combinations as early as IPriene 8, 63 [c. 328 B.C.], also Plut., Crass. 551 [13, 6]; s. ἑορτή, end). ἐποίησεν ᾆσμα GJs 6:3. διαθήκην π. Hb 8:9 (Jer 38:32 cod. Q; cp. Is 28:15; TestAbr A 8 p. 86, 6 [Stone p. 20] διάταξιν). π. τὴν ἐκδίκησιν Lk 18:7f; cp. Ac 7:24 (s. ἐκδίκησις 1). ἐνέδραν 25:3. κοπετόν 8:2. κρίσιν (s. κρίσις 1aα and β) J 5:27; Jd 15. θρῆνον GJs 3:1. κυνηγίαν AcPl Ha 1, 33. λύτρωσιν Lk 1:68. ὁδὸν ποιεῖν (v.l. ὁδοποιεῖν) Mk 2:23 (ὁδός 2). π. (τὸν) πόλεμον (μετά τινος) wage war (on someone) Rv 11:7; 12:17; 13:7 (Da 7:8 LXX; 7:21 Theod.; Gen 14:2). πρόθεσιν Eph 3:11; συμβούλιον π. Mk 3:6 v.l.; 15:1; συστροφήν Ac 23:12; cp. vs. 13. φόνον Mk 15:7 (cp. Dt 22:8; Callinicus, Vi. Hyp. 98, 21 Bonn; TestAbr B 10 p. 115, 4 [Stone p. 78, 4]).—τὸ ἱκανὸν ποιεῖν τινι vs. 15 s. ἱκανός 1.

ⓔ what is done is indicated by the neut. of an adj. or pron.: τὸ ἀγαθὸν π. do what is good Ro 13:3; τὰ ἀγαθὰ π. J 5:29; ἀγαθὸν π. do good Mk 3:4; 1 Pt 3:11 (Ps 33:15). τὸ καλὸν Ro 7:21; 2 Cor 13:7b; Gal 6:9. τὰ καλὰ (καὶ εὐάρεστα ἐνώπιον αὐτοῦ) 1 Cl 21:1. καλόν Js 4:17. τὸ κακόν Ro 13:4. τὰ κακά 3:8. κακόν 2 Cor 13:7a (κακὸν μηδέν; cp. SIG 1175, 20 κακόν τι ποιῆσαι). κακά 1 Pt 3:12 (Ps 33:17). τὰ ἀρεστὰ αὐτῷ (=τῷ θεῷ) J 8:29; cp. Hb 13:21b; 1J 3:22 (TestAbr A 15 p. 96, 12 [Stone p. 40] πάντα τὰ ἀρεστὰ ἐνώπιον σου ἐποίησεν). πάντα 1 Cor 9:23; 10:31b; IEph 15:3.—ὅ Mt 26:13; Mk 14:9; J 13:7, 27a. τοῦτο Mt 13:28; Mk 5:32; Lk 5:6; J 14:13, 14 v.l.; AcPl Ha 9, 27; Ro 7:15f, 20 (cp. Epict. 2, 26, 4 ὸ̔ θέλει οὐ ποιεῖ καὶ ὸ̔ μὴ θέλει ποιεῖ); 1 Cor 11:24f (the specific sense ‘sacrifice’ in this passage is opposed by TAbbott [JBL 9, 1890, 137–52], but favored by FMozley [ET 7, 1896, 370–86], AAndersen [D. Abendmahl in d. ersten zwei Jahrh. 1904], and K Goetz [D. Abendmahlsfrage² 1907]). αὐτὸ τοῦτο Gal 2:10. ταῦτα Mt 21:23; 23:23; Gal 5:17; 2 Pt 1:10b. αὐτά J 13:17; Ro 1:32; 2:3. τὸ αὐτό Mt 5:46, 47b.—τί ποιήσω; Mk 10:17; cp. J 18:35 (TestAbr A 4 p. 81, 19 [Stone p. 10]; ParJer 6:14 τί ποιήσωμεν; ApcEsdr 7:4 p. 32, 14 Tdf.). τί ἀγαθὸν ποιήσω; Mt 19:16. τί κακὸν ἐποίησεν; Mt 27:23; Lk 23:22; Mk 15:14. τί περισσὸν ποιεῖτε; Mt 5:47a. τί ποιεῖτε τοῦτο; what is this that you are doing? or why are you doing this? Mk 11:3 (GrBar 2:2 τί ἐποίησας τοῦτο; s. B-D-F §299, 1; Rob. 736; 738; Rdm.² 25f). τί ταῦτα ποιεῖτε; Ac 14:15a (as Demosth. 55, 5). τί σὺ ὧδε ποιεῖς; Hv 1, 1, 5. W. ptc. foll. (B-D-F §414, 5; Rob. 1121) τί ποιεῖτε λύοντες; what are you doing, untying? Mk 11:5. τί ποιεῖτε κλαίοντες; what are you doing, weeping? or what do you mean by weeping? Ac 21:13. τί ποιήσουσιν οἱ βαπτιζόμενοι; what are they to do, who have themselves baptized? 1 Cor 15:29.—A statement of what is to be done follows in an indirect question ὸ̔ ποιεῖς ποίησον do what you must do J 13:27 (as Epict. 3, 21, 24 ποίει ἃ ποιεῖς; 3, 23, 1; 4, 9, 18; TestJob 7:13).

ⓕ of meals or banquets, and of festivities of which a banquet is the principal part give ἄριστον Lk 14:12. δεῖπνον (q.v. bα) Mk 6:21; Lk 14:12, 16; J 12:2; Hs 5, 2, 9. δοχήν (s. δοχή) Lk 5:29; 14:13; GJs 6:2. γάμους (s. γάμος 1a) Mt 22:2 (JosAs 20:6).—Keep, celebrate (PFay 117, 12) the Passover (feast) Mt 26:18; Hb 11:28 (s. πάσχα 3). Also in connection w. τὴν ἑορτὴν ποιῆσαι Ac 18:21 D the Passover is surely meant. But π. is also used of festivals in general (cp. X., Hell. 4, 5, 2 ποιεῖν Ἴσθμια; 7, 4, 28 τὰ Ὀλύμπια).

ⓖ of the natural processes of growth; in plant life send out, produce, bear, yield καρπόν, καρπούς (Aristot., Plant. 1, 4, 819b, 31; 2, 10, 829a, 41; LXX [καρπός 1aα]) Mt 3:10; 7:17ab, 18, 19; 13:26; Lk 3:9; 6:43ab; 8:8; 13:9; Rv 22:2; also in imagery Mt 3:8; 21:43; Lk 3:8. κλάδους Mk 4:32. ἐλαίας Js 3:12a (cp. Jos., Ant. 11, 50 ἄμπελοι, αἳ ποιοῦσιν τὸν οἶνον). π. ὕδωρ produce water vs. 12b (but s. ἁλυκός).—Of capital yielding a return ἡ μνᾶ ἐποίησεν πέντε μνᾶς the mina has made five minas Lk 19:18. Also of a person who operates w. capital make money (Ps.-Demosth. 10, 76; Polyb. 2, 62, 12) ἐποίησεν ἄλλα πέντε τάλαντα Mt 25:16 v.l.

ⓗ with focus on causality

α. The result of the action is indicated by the acc. and inf.; make (to), cause (someone) to, bring it about that (Hom. et al.; also ins [SIG IV p. 510a index], pap, LXX; TestJob 3:7; 42:6; ParJer 9:16f; ApcMos 16; Just., A I, 26, 5, D. 69, 6; 114, 1; Ath. 13, 2) ποιεῖ αὐτὴν μοιχευθῆναι Mt 5:32. ποιήσω ὑμᾶς γενέσθαι ἁλεεῖς ἀνθρώπων Mk 1:17. Cp. 7:37b; Lk 5:34 ( force someone to fast); J 6:10; Ac 17:26; Rv 13:13b.—ἵνα takes the place of the inf.: ποιήσω αὐτοὺς ἵνα ἥξουσιν Rv 3:9; cp. 13:12b, 16. ἵνα without acc. (TestAbr B 6 p. 110, 20 [Stone p. 68] ποίησον ἵνα φαγῶμεν) J 11:37; Col 4:16; Rv 13:15.—ἡμῖν ὡς πεποιηκόσιν τοῦ περιπατεῖν αὐτόν us, as though we had caused him to walk Ac 3:12 (s. B-D-F §400, 7).

β. w. a double accusative, of the obj. and the pred. (Hom. et al.; LXX; ApcEsdr 4:27 p. 38, 32 Tdf. λίθους ἄρτους ποιήσας; Mel., P. 68, 494 ποιήσας ἡμᾶς ἱεράτευμα καινόν), make someone or someth. (into) someth. W. noun as predicate acc.: ποιήσω ὑμᾶς ἁλιεῖς ἀνθρώπων Mt 4:19. ὑμεῖς αὐτὸν (i.e. τὸν οἶκον τοῦ θεοῦ) ποιεῖτε σπήλαιον λῃστῶν 21:13; Mk 11:17; Lk 19:46. Cp. Mt 23:15b; J 2:16; 4:46, 54; cp. 2:11; Ac 2:36; 2 Cor 5:21; Hb 1:7 (Ps 103:4); Rv 1:6; 3:12 al. ποίησόν με ὡς ἕνα τ. μισθίων σου Lk 15:19, 21 v.l. (cp. Gen 45:8; 48:20 and s. B-D-F §453, 4; Rob. 481). If the obj. acc. is missing, it may be supplied fr. the context as self-evident ἁρπάζειν αὐτὸν ἵνα ποιήσωσιν βασιλέα take him by force, in order to make (him) king J 6:15.—1 Cor 6:15. Claim that someone is someth., pretend that someone is someth. J 8:53; 10:33; 19:7, 12; 1J 1:10; 5:10. Cp. 5b.—W. adj. as predicate acc.: εὐθείας ποιεῖτε τὰς τρίβους (Is 40:3) make the paths straight Mt 3:3; Mk 1:3; Lk 3:4. τρίχα λευκὴν π. Mt 5:36. Cp. 12:16; 20:12b; 26:73; 28:14; Mk 3:12; J 5:11, 15; 7:23; 16:2; Ac 7:19; Eph 2:14 ὁ ποιήσας τὰ ἀμφότερα ἕν; Rv 12:15; 21:5. ἴσον ἑαυτὸν ποιῶν τῷ θεῷ (thereby) declaring that he was equal to God or making himself equal to God J 5:18.—Cp. use of the mid. 7b below.

γ. w. adv. of place send outside ἔξω ποιεῖν τινα put someone out (=send outside; cp. X., Cyr. 4, 1, 3 ἔξω βελῶν ποιεῖν=‘put outside bowshot’) Ac 5:34.

③ to carry out an obligation of a moral or social nature, do, keep, carry out, practice, commit

ⓐ do, keep the will or law obediently τὸ θέλημα τοῦ θεοῦ etc. (JosAs 12:3; s. θέλημα 1cγ) Mt 7:21; 12:50; Mk 3:35; J 4:34; 6:38; 7:17; 9:31; Eph 6:6; Hb 10:7, 9 (both Ps 39:9), 36; 13:21; 1J 2:17; Pol 2:2; τὰ θελήματα Mk 3:35 v.l.; Ac 13:22; GEb 121, 34. π. τὰ θελήματα τῆς σαρκός Eph 2:3. Cp. Mt 21:31.—π. τὸν νόμον J 7:19; Gal 5:3; cp. Mt 5:19; Ro 2:14; Gal 3:10 (Dt 27:26); vs. 12 (cp. Lev 18:5).—Mt 7:24, 26; Lk 6:46; J 2:5; 8:44. ἐκεῖνο τὸ προσταχθὲν ἡμῖν ποιήσωμεν let us do what has been commanded us GMary 463, 27f (ParJer 6:9).—ὸ̔ ἐὰν φανηρώσῃ … ὁ θεός, τοῦτο ποιήσομεν GJs 8:2.—ἐξουσίαν ποιεῖν exercise authority Rv 13:12a.

ⓑ do, practice virtues (cp. SIG 304, 41f τὰ δίκαια): π. τὴν ἀλήθειαν (ἀλήθεια 2b) live the truth J 3:21 (cp. 1QS 1:5 al.); 1J 1:6. (τὴν) δικαιοσύνην (δικαιοσύνη 3a) 1J 2:29; 3:7, 10; Rv 22:11; 2 Cl 4:2; 11:7. τὰ ἐντολά Ro 22:14 v.l. (SGoranson, NTS 43, ’97, 154–57). Differently Mt 6:1 (δικαιοσύνη 3b), which belongs with ποιεῖν ἐλεημοσύνην vs. 2a and 3a (s. ἐλεημοσύνη 1); cp. Ac 9:36; 10:2; 24:17. π. ἐγκράτειαν 2 Cl 15:1. π. χρηστότητα Ro 3:12 (Ps 13:1, 3; 52:4 v.l.). π. ἔλεος show mercy Js 2:13; μετά τινος to someone Lk 1:72; 10:37a (JosAs 23:4; s. ἔλεος a and μετά A2γג).

ⓒ do, commit, be guilty of sins and vices (τὴν) ἁμαρτίαν (ἁμαρτία 1a) J 8:34; 2 Cor 11:7; 1 Pt 2:22; 1J 3:4a, 8, 9; pl. Js 5:15 (TestAbr B 10 p. 115, 10 [Stone p. 78, 10]). ἁμάρτημα (TestJob 11:3; ParJer 2:2; s. ἁμάρτημα) 1 Cor 6:18. (τὴν) ἀνομίαν (ἀνομία 2) Mt 13:41; 1J 3:4b; 1 Cl 16:10 (Is 53:9). βδέλυγμα καὶ ψεῦδος Rv 21:27. τὸ πονηρὸν τοῦτο GJs 13:1; cp. 13:2; 15:3f; ταῦτα 15:2. τὰ μὴ καθήκοντα Ro 1:28. ὸ̔ οὐκ ἔξεστιν Mk 2:24; cp. Mt 12:2.

ⓓ The manner of action is more definitely indicated by means of an adv. (Jos., C. Ap. 2, 51). καλῶς ποιεῖν do good or well Mt 12:12; 1 Cor 7:37, 38a (ApcMos 17). κρεῖσσον π. 7:38b; Js 2:8 (s. 5d below), 19; φρονίμως π. act wisely Lk 16:8; π. οὕτως do so (Chariton 8, 6, 4 ποιήσομεν οὕτως=this is the way we will proceed; JosAs 10:20; ApcMos 40; Mel., P. 13, 82) Mt 24:46; Lk 9:15; 12:43; J 14:31 (καθὼς … οὕτως π.); Ac 12:8; 1 Cor 16:1; Js 2:12; B 12:7; GJs 7:2. π. ὡσαύτως proceed in the same way Mt 20:5; ὁμοίως π. Lk 3:11; 10:37b. ὥσπερ οἱ ὑποκριταὶ ποιοῦσιν as the dissemblers do Mt 6:2b. καθὼς ποιεῖτε 1 Th 5:11.—ποιεῖν foll. by a clause beginning w. ὡς: ἐποίησεν ὡς προσέταξεν he did as (the angel) had ordered Mt 1:24; cp. 26:19. Or the clause begins w. καθώς Mt 21:6; J 13:15b (TestJob 7:9). For GJs 17:1 s. 5e.

ⓔ The manner of the action is more definitely indicated by a prepositional expr. ποιεῖν κατά τι do or act in accordance w. someth. (SIG 915, 13 π. κατὰ τὰς συνθήκας; 1016, 6; PLille 4, 6; 22 [III B.C.]; BGU 998 II, 12 [II B.C.] π. κατὰ τὰ προγεγραμμένα) κατὰ τὰ ἔργα αὐτῶν as they do Mt 23:3b.—Lk 2:27. Also π. πρός τι: πρὸς τὸ θέλημα 12:47.

④ to do someth. to others or someth., do someth. to/with, of behavior involving others, π. τι w. some indication of the pers. (or thing) with whom someth. is done; the action may result to the advantage or disadvantage of this person:

ⓐ neutral π. τί τινα do someth. with someone (double acc. as Demosth. 23, 194 τὶ ποιεῖν ἀγαθὸν τὴν πόλιν) τί ποιήσω Ἰησοῦν; what shall I do with Jesus? Mt 27:22. τί οὖν αὐτὴν ποιήσωμεν; what, then, shall I do about (Mary)? GJs 8:2; cp. 14:1; 17:1. τί ποιήσεις τὸν ἀγρόν; what will you do with the land? Hs 1:4 (ParJer 3:9 τί θέλει ποιήσω τὰ ἅγια σκεύη). Cp. Mk 15:12.—B-D-F §157, 1; Rob. 484.—Neutral is also the expr. π. τί τινι do someth. to someone J 9:26; 12:16; 13:12; Ac 4:16. Likew. the passive form of the familiar saying of Jesus ὡς ποιεῖτε, οὕτω ποιηθήσεται ὑμῖν as you do (whether it be good or ill), it will be done to you 1 Cl 13:2.

ⓑ to someone’s advantage: π. τί τινι (Diod S 18, 51, 3; TestAbr B 12 p. 116, 19 [Stone p. 80]; ParJer 3:12; ApcMos 3): ὅσα ἐὰν θέλητε ἵνα ποιῶσιν ὑμῖν οἱ ἄνθρωποι Mt 7:12a. τί θέλετε ποιήσω ὑμῖν; what do you want me to do for you? Mt 20:32.—25:40; cp. vs. 45; Mk 5:19f; 7:12; 10:35f, 51; Lk 1:49; 8:39ab; J 13:15a.—π. τι εἴς τινα 1 Th 4:10. π. τι μετά τινος (B-D-F §227, 3, add. reff. B-D-R) Ac 14:27; 15:4 (TestJob 1:4; on the constr. w. μετά s. 3b above and cp. BGU 798, 7; 948, 8).

ⓒ to someone’s disadvantage: π. τί τινι (Gen 20:9; JosAs 28:10 μὴ ποιήσητε αὐτοῖς κακόν; ApcMos 42) τί ποιήσει τοῖς γεωργοῖς; what will he do to the vine-dressers? Mt 21:40.—Mk 9:13; Lk 6:11; 20:15; Ac 9:13; Hb 13:6 (Ps 117:6); GJs 9:2.—π. τι εἴς τινα (PSI 64, 20; 22 [I B.C.] μηδὲ ποιήσειν εἰς σὲ φάρμακα) J 15:21. π. τι ἔν τινι Mt 17:12; Lk 23:31.

ⓓ w. dat. and adv. ἐποίησαν αὐτοῖς ὡσαύτως they treated them in the same way Mt 21:36. οὕτως μοι πεποίηκεν κύριος the Lord has dealt thus with me Lk 1:25; cp. 2:48; Mt 18:35. εὖ ποιεῖν τινι Mk 14:7. καλῶς π. τινι Mt 5:44 v.l.; Lk 6:27. ὁμοίως π. τινι 6:31b.—In a condensed colloquialism (ποιεῖν) καθὼς ἐποίει αὐτοῖς (to do) as he was accustomed to do for them Mk 15:8 (s. εὐποιί̈α 1).

ⓔ w. dat. and prep. κατὰ τὰ αὐτὰ ἐποίουν τοῖς προφήταις οἱ πατέρες αὐτῶν Lk 6:23; cp. vs. 26.

⑤ do, make, with variations in specialized expressions

ⓐ get or gain someth. for oneself, provide oneself with someth. ποιήσατε ἑαυτοῖς βαλλάντια Lk 12:33; φίλους 16:9 (cp. X., An. 5, 5, 12 φίλον ποιεῖσθαί τινα).—Without a dat. Ἰησοῦς μαθητὰς ποιεῖ Jesus was gaining disciples J 4:1.

ⓑ of mental construction assume, suppose, take as an example (Hdt. et al.) w. double acc. (Pla., Theaet. 197d) ποιήσατε τὸ δένδρον καλόν suppose the tree is good Mt 12:33a; cp. vs. 33b.

ⓒ w. an acc. of time spend, stay (Anth. 11, 330; PSI 362, 15 [251/250 B.C.]; UPZ 70, 21; PFlor 137, 7 [III A.D.] ἡμέραν, ἥν ποιεῖ ἐκεῖ; PGen 54, 18 τρεῖς ἡμέρας; Pr 13:23; Ec 6:12; Tob. 10:7 BA; TestJob 20:5; 31:4; ParJer 6:16; ApcMos 37 ὥρας τρεῖς; Jos. Ant. 6, 18 μῆνας τέσσαρας; cp. our colloquial ‘do time’. Demosth. 19, 163 and Pla., Phileb. 50d are wrongly cited in this connection, as shown by WSchulze, Graeca Latina 1901, 23f) χρόνον (Dionys. Hal. 4, 66; ParJer 7:33; ApcMos 31) Ac 15:33; 18:23. μῆνας τρεῖς 20:3. τρεῖς μῆνας GJs 12:3. νυχθήμερον 2 Cor 11:25. ἐνιαυτόν Js 4:13 (TestJob 21:1 ἔτη).

ⓓ καλῶς ποιεῖν w. ptc. foll. do well if, do well to, as a formula somet.= please (s. καλῶς 4a and cp. SIG 561, 6f καλῶς ποιήσειν τοὺς πολίτας προσδεξαμένους; UPZ 110, 11 [164 B.C.]; POxy 300, 5 [I A.D.]; 525, 7; Hdt. 5, 24 εὖ ἐποίησας ἀφικόμενος; SIG 598e, 8f) Ac 10:33; Phil 4:14; 2 Pt 1:19; 3J 6; GEg 252, 53.—Sim. καλῶς ποιεῖν, εἰ … Js 2:8 (cp. PPetr II, 11 [1], 1 καλῶς ποιεῖς εἰ ἔρρωσαι).

ⓔ αὕτη ἡ ἡμέρα κυρίου ποιήσει ὡς βούλεται this day of the Lord will turn out as (the Lord) wills GJs 17:1 (deStrycker cites Mt 6:34 for the construction); if the accentuation αὐτή is adopted, render: the day of the Lord shall itself bring things about as (the Lord) wills.

⑥ to be active in some way, work, be active, abs. (X., An. 1, 5, 8; Ruth 2:19) w. acc. of time (Socrat., Ep. 14, 8 ποιήσας ἡμέρας τριάκοντα) μίαν ὥραν ἐποίησαν they have worked for only one hour Mt 20:12a. ποιῆσαι μῆνας be active for months Rv 13:5.—Somet. it is not a general action or activity that is meant, but the doing of someth. quite definite. The acc. belonging to it is easily supplied fr. the context: λέγουσιν καὶ οὐ ποιοῦσιν they say (it), but do not do or keep (it) Mt 23:3c (the contrast is not betw. speaking [λαλεῖν] and acting in general).—2 Cor 8:10f (s. Betz, 2 Cor p. 64); 1 Th 5:24.

⑦ make/do someth. for oneself or of oneself mid.

ⓐ mostly as a periphrasis of the simple verbal idea (s. 2d) ἀναβολὴν ποιεῖσθαι Ac 25:17 (s. ἀναβολή). ἐκβολὴν ποιεῖσθαι 27:18 (s. ἐκβολή); αὔξησιν π. Eph 4:16; δέησιν or δεήσεις π. Lk 5:33; Phil 1:4; 1 Ti 2:1 (s. δέησις). διαλογισμοὺς π. 1 Cl 21:3; τὰς διδασκαλίας Papias (2:15); τὴν ἕνωσιν π. IPol 5:2; ἐπιστροφὴν π. 1 Cl 1:1 (ἐπιστροφή 1); καθαρισμὸν π. Hb 1:3 (καθαρισμός 2). κοινωνίαν Ro 15:26. κοπετόν Ac 8:2 v.l.; λόγον (Isocr., Ep. 2, 2; Just., D. 1, 3 al.) 1:1; 11:2 D; 20:24 v.l. (on these three passages s. λόγος: 1b; 1aγ and 1aα, end). μνείαν Ro 1:9; Eph 1:16; 1 Th 1:2; Phlm 4 (μνεία 2). μνήμην 2 Pt 1:15 (s. μνήμη 1). μονήν J 14:23 (μονή 1). νουθέτησιν 1 Cl 56:2 (Just., A I, 67, 4). ὁμιλίαν IPol 5:1 (ὁμιλία 2). ποιεῖσθαι τὴν παραβολήν AcPlCor 2:28. πορείαν π. (=πορεύεσθαι; cp. X., An. 5, 6, 11, Cyr. 5, 2, 31; Plut., Mor. 571e; Jos., Vi. 57; 2 Macc 3:8; 12:10; Ar. 4, 2) Lk 13:22. πρόνοιαν π. make provision, care (Isocr. 4, 2 and 136; Demosth., Prooem. 16; Ps.-Demosth. 47, 80; Polyb. 4, 6, 11; Dion. Hal. 5, 46; Aelian, VH 12, 56. Oft. in ins and pap [esp. of civic-minded people]; Da 6:19 προν. ποιούμενος αὐτοῦ; Jos., Bell. 4, 317, C. Ap. 1, 9; Ar. 13, 2) Ro 13:14; Papias (2:15). προσκλίσεις π. 1 Cl 47:3; σπουδὴν π. be eager (Hdt. 1, 4; 5, 30 πᾶσαν σπουδὴν ποιούμενος; 9, 8; Pla., Euthyd. 304e, Leg. 1, 628e; Isocr. 5, 45 πᾶσαν τὴν σπ.̀ περὶ τούτου ποιεῖσθαι; Polyb. 1, 46, 2 al.; Diod S 1, 75, 1; Plut., Mor. 4e; SIG 539A, 15f; 545, 14 τὴν πᾶσαν σπ.̀ ποιούμενος; PHib 71, 9 [III B.C.] τ. πᾶσαν σπ. ποίησαι; 44, 8) Jd 3. συνελεύσεις ποιεῖσθαι come together, meet 1 Cl 20:10 (Just., A I, 67, 7). συνωμοσίαν ποιεῖσθαι form a conspiracy (Polyb. 1, 70, 6; Herodian 7, 4, 3; SIG 526, 16) Ac 23:13.—Cp. use of the act. 2d.

ⓑ w. double acc., of the obj. and pred. (Lucian, Prom. Es in Verb. 6 σεμνοτάτας ἐποιεῖτο τὰς συνουσίας; GDI 4629, II, 22; 25 [Laconia]; Jos., Ant. 2, 263; s. 2hβ) βεβαίαν τὴν κλῆσιν ποιεῖσθαι make the calling certain 2 Pt 1:10. οὐδενὸς λόγου ποιοῦμαι τὴν ψυχὴν τιμίαν ἐμαυτῷ I don’t consider my life as something of value for myself Ac 20:24. Cp. use of the act. 2hβ.—B. 538. Cp. πράσσω. Schmidt, Syn. I 397–423. DELG. M-M. EDNT. TW. Sv.

 

теневой маркетинг
паразитический маркетинг
Все намеренные и ненамеренные попытки создать ложное или неправомерное впечатление о коммерческой связи с Олимпийским/Паралимпийским движением или Олимпийскими/Паралимпийскими играми. Теневой маркетинг включает следующее: использование третьей стороной художественных средств для создания ложных ассоциаций с Олимпийскими/Паралимпийскими играми; нарушение третьей стороной законов, защищающих Олимпийскую/Паралимпийскую символику и зрительные образы; вмешательство третьей стороны в законную маркетинговую деятельность партнеров Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

EN

ambush marketing
parasite marketing
All intentional and unintentional attempts to create a false or unauthorized commercial association with the Olympic /Paralympic Movement or the Olympic/Paralympic Games. Ambush Marketing includes: a third party's use of creative means to generate a false association with the Games, a third party's infringement of the various laws that protect the use of Olympic imagery and indicia, and a third party's interferencethe legitimate marketing activities of the Games Partners.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

Тематики

• спорт (защита интеллектуальной собственности)

Синонимы

• паразитический маркетинг

EN

• ambush marketing
• parasite marketing

 

теневой маркетинг
паразитический маркетинг
Все намеренные и ненамеренные попытки создать ложное или неправомерное впечатление о коммерческой связи с Олимпийским/Паралимпийским движением или Олимпийскими/Паралимпийскими играми. Теневой маркетинг включает следующее: использование третьей стороной художественных средств для создания ложных ассоциаций с Олимпийскими/Паралимпийскими играми; нарушение третьей стороной законов, защищающих Олимпийскую/Паралимпийскую символику и зрительные образы; вмешательство третьей стороны в законную маркетинговую деятельность партнеров Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

EN

ambush marketing
parasite marketing
All intentional and unintentional attempts to create a false or unauthorized commercial association with the Olympic /Paralympic Movement or the Olympic/Paralympic Games. Ambush Marketing includes: a third party's use of creative means to generate a false association with the Games, a third party's infringement of the various laws that protect the use of Olympic imagery and indicia, and a third party's interferencethe legitimate marketing activities of the Games Partners.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

Тематики

• спорт (защита интеллектуальной собственности)

Синонимы

• паразитический маркетинг

EN

• ambush marketing
• parasite marketing

 

теневой/паразитический маркетинг
Любые намеренные или ненамеренные попытки создания ложной или несанкционированной ассоциации с ОКОИ, МОК, ОКР, Эстафетой Олимпийского огня или Играми; любая реклама, продвижение, продажа, обмен или обращение товаров или услуг, любая деятельность, расцениваемая как коммерческая, или любая другая деятельность юридических или физических лиц, включающая несанкционированное использование символики Игр; или любые попытки ввести общественность в заблуждение посредством создания ложного впечатления о том, что производитель товаров или поставщик услуг каким-либо образом ассоциирован с Играми или другими мероприятиями, организуемыми ОКОИ, МОК, ОКР или Эстафетой Олимпийского огня.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

EN

ambush marketing
Any intentional or unintentional attempts to create a false or unauthorized association with OCOG, IOC, ROC, OTR or the Games; any advertising, promotion, sale, exchange or circulation of goods or services, any commercial identification activity or any other activity by an incorporated or unincorporated entity that involves unauthorized usage of the Olympic marks; or any attempts to mislead the public such as by creating the illusion that the manufacturer of the goods or provider of services is in any way associated with the Games or other events organized by OCOG, IOC, ROC or OTR.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

Тематики

• спорт (маркетинг)

EN

• ambush marketing

 

теневой маркетинг
паразитический маркетинг
Все намеренные и ненамеренные попытки создать ложное или неправомерное впечатление о коммерческой связи с Олимпийским/Паралимпийским движением или Олимпийскими/Паралимпийскими играми. Теневой маркетинг включает следующее: использование третьей стороной художественных средств для создания ложных ассоциаций с Олимпийскими/Паралимпийскими играми; нарушение третьей стороной законов, защищающих Олимпийскую/Паралимпийскую символику и зрительные образы; вмешательство третьей стороны в законную маркетинговую деятельность партнеров Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

EN

ambush marketing
parasite marketing
All intentional and unintentional attempts to create a false or unauthorized commercial association with the Olympic /Paralympic Movement or the Olympic/Paralympic Games. Ambush Marketing includes: a third party's use of creative means to generate a false association with the Games, a third party's infringement of the various laws that protect the use of Olympic imagery and indicia, and a third party's interferencethe legitimate marketing activities of the Games Partners.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

Тематики

• спорт (защита интеллектуальной собственности)

Синонимы

• паразитический маркетинг

EN

• ambush marketing
• parasite marketing